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INTISARI Penelitian ini bertujuan untuk mengetahui: (1) Ruang lingkup serta peranan seorang Sales Admin di Hotel Harper Mangkubumi,(2) Standard Operational Procedure Sales Admin dalam kegiatan pemasaran di Hotel Harper Mangkubumi dan (3) Kendala apa yang di hadapi oleh Sales Admin dalam kegiatan pemasaran dan menemukan solusi yang tepat untuk menyelesaikan kendala tersebut. Topik utama pembahasan Tugas Akhir ini adalah mengenai kegiatan Sales Admin di Hotel Harper Mangkubumi. Penelitian ini termasuk dalam penelitian kualitatif dengan menjabarkan kegiatan Sales Admin di Hotel Harper Mangkubumi yang berkaitan dengan kegiatan pemasaran. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara/interview dengan pihak pihak yang terkait dan dengan cara melakukan observasi langsung selama tiga bulan. Hasil penelitian menunjukan bahwa Sales Admin ikut berpartisipasi dalam melaksanakan kegiatan pemasaran dengan melakukan telemarketing, emailblast dan pengiriman surat penawaran kepada instansi pemerintahan. Selain melakukan kegiatan pemasaran Sales Admin juga melakukan kegiatan administratif dan mempersiapkan kebutuhan untuk kegiatan pemasaran yang dilakukan oleh sales lain.
ABSTRACT The research aims to know (1) The scope of Sales Admin activities in Harper Mangkubumi Hotel,(2) Standard Operational Procedure of Sales Admin in marketing activity in Harper Mangkubumi Hotel and (3) The problem in providing services in marketing activities and how to solve it. The main topic in this final task is about Sales Admin activity in Harper Mangkubumi Hotel. This research is a qualitative research which is explain in detail about Sales Admin activity in Harper Mangkubumi Hotel that related to marketing activity. The data accumulation technique in this research was done by interview with the staff and observation in the hotel for three months The result of this research were Sales Admin has participated in marketing activities by doing telemarketing, emailblast and send quotation letter to government. beside marketing activities, Sales Admin also doing administration activities and preparing for marketing activity done by sales.
Kata Kunci : Sales Admin , Hotel Harper, Pemasaran/Sales Admin , Harper Hotel, Marketing
